PERSONAL TECHNOLOGY | Jan 5, 2010
Google this week is taking two dramatic steps to try to catapult devices using its Android mobile operating system into stronger competition with Apple's iPhone and Research in Motion's BlackBerry in the battle for supremacy in the super-smart-phone category.

One carrier is ready to support the Nexus One on day one: the U.S. arm of T-Mobile, a longstanding Google partner. The new Google Phone, built by HTC of Taiwan, will cost $529 unlocked direct from Google, at google.com/phone. It will cost $179 from T-Mobile online with a two-year contract that will set you back $79.99 a month.

Verizon Wireless in the U.S. and Vodafone in Europe will sell the Nexus One eventually at subsidized prices that haven't yet been announced. All of this will take place on a Google-hosted Web site, a much easier way to buy a phone and service than is typical today, and one that promises to further weaken the power of the carriers.

The Nexus One finally has the right combination of hardware and software to give Android a champion that might attract more people away from their iconic iPhones and BlackBerrys. It has a larger screen than Apple's phone, and is a bit thinner, narrower and lighter—if a tad longer. And it boasts a better camera and longer talk time between battery charges.

The phone also has handsome new visual features, including "live wallpaper," with waving grass or pulsing colored lines; and a new zooming effect when you want to view icons that aren't on your main screens. In addition, you can now view miniatures of your five main screens to help you navigate to the one you want.

The Nexus One also has all the key software features introduced in the Droid, including free turn-by-turn voice-prompted navigation.

With its fresh phone and bold business model, Google is taking Android to a new level, and that should ramp up the competition in the super-smart-phone space.

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