Why eDM?

eDM helps you spend lower costs to reach more customers and effectively deliver emails with no vexation. More importantly, an effective email marketing service helps your business products and services gain visibility. Big companies also find this as the most effective means of spreading business messages. 72% of respondents to an consultancy survey in early 2011 described email's ROI as excellent or good.

Why it works?

Email marketing works for a variety of reasons:
· allows targeting
· data driven
· drives direct sales
· builds relationships, loyalty and trust
· supports sales through other channels

What good eDM services should include?

1. Advanced Email Server Technologies: Authentication Validators, Domain keys, Sender Policy Framework (SPF), Sender ID Framework (SDIF), Throttling, Dedicated Server IPs, Connection & Retry Management
   
   
2. ISP Reputation Management: White-listing at over 20,000 ISPs and growing, Blacklist Alerting, IP monitoring, Fast Reputation Resolution
   
   
3. Feedback Loop Management: Single & Double Opt-in Support, One Click Unsubscribe, Inactive User Reporting
   
   
4. Email Testing and Scoring Tools, including Inbox testing, Spam Assassin & Barracuda
   
   
   
5. Detailed Reporting: Statistics for every campaign including open rate, click through rate, link tracking – See who hits what links and when, etc
   
   
6. Campaign Preview: Inbox testing, image & Language render testing, spam score checking, UEM Compliance
   
   
7. Unsolicited Electronic Mail Compliant: Real-time Database checks and list filtering of emails in Do-Not-Call Register List
   
   
8. Bounce Handling: System automatically marks/removes undeliverable email addresses
   
   
9. Auto-Respond Emailer: Create pre-set & predefined automatic email messages; ideal for new member welcome messages, special events – such as birthdays, holidays, etc.
   
   
10. Personalized Emails: User defined attributes in the emails – to make every email personal to the subscribers. Customized eDM design with HTML is supported.
    
    
11. Comprehensive Internet Service Providers Supported (e.g. Gmail, Yahoo! & MSN Hotmail)
    
    Email (EDM) Marketing Leaflet
    

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